Aduar Beauty Haven

Branding

Beauty & Wellness

Aduar is a hair and beauty haven shaped by the clarity of Scandinavian design. Inspired by the rune Dagaz, a symbol of renewal and transformation, the identity uses clean typography, soft neutrals, and precise details to create a calm and elevated atmosphere.

The result is a brand that turns a salon into a sanctuary for self expression and care.

When starting the project, we drew inspiration from the timeless elegance and simplicity of Scandinavian design. The clean lines, minimalist approach, and the harmonious fusion of functionality and aesthetics inherent in the style aligned perfectly with our goal. The concept led us to explore the meanings of the Nordic rune 'Dagaz.' Representing the letter 'D' in the runic alphabet, Dagaz symbolizes progress, transformation, and new beginnings.

The project showcased here features work from New Order in various capacities; all presented work was executed by the New Order team, including elements that might not be published by the client due to external reasons. New Order may have adjusted the output to showcase the range of services provided and the creative process during the development of the project.