SAL

Branding & Packaging

Beauty & Wellness

SAL is a Mediterranean-inspired skincare brand built around calm, presence, and simple rituals. The identity uses soft neutrals, natural textures, and a tide-inspired symbol to evoke warmth and quiet sophistication.


Each product is rooted in a Mediterranean place, turning islands like Formentera, Mykonos, Mallorca, and Santorini into sensory narratives shaped by sun, stone, and coastal light. Packaging follows a clean modular system that adapts across all formats while staying minimal and soothing.


SAL feels serene, warm and timeless, an expression of The Mediterranean Way.

FULL PROJECT COMING SOON.

FULL PROJECT COMING SOON.

The project showcased here features work from New Order in various capacities; all presented work was executed by the New Order team, including elements that might not be published by the client due to external reasons. New Order may have adjusted the output to showcase the range of services provided and the creative process during the development of the project.

The project showcased here features work from New Order in various capacities; all presented work was executed by the New Order team, including elements that might not be published by the client due to external reasons. New Order may have adjusted the output to showcase the range of services provided and the creative process during the development of the project.

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