Vela

Branding & UI

Fintech

Vela is a privacy first crypto wallet brand for everyday payments.

The identity signals trust and discretion with deep neutrals, precise typography, and a crisp lime accent. A modular system scales across product UI and marketing.


Messaging focuses on paying privately while converting crypto to fiat at checkout through an intermediary issuer, keeping buyer details off merchant records.

We created a clean wordmark, icon set, and UI kit that feel fast and disciplined, with clear rules for app, web, and social.

The project showcased here features work from New Order in various capacities; all presented work was executed by the New Order team, including elements that might not be published by the client due to external reasons. New Order may have adjusted the output to showcase the range of services provided and the creative process during the development of the project.

The project showcased here features work from New Order in various capacities; all presented work was executed by the New Order team, including elements that might not be published by the client due to external reasons. New Order may have adjusted the output to showcase the range of services provided and the creative process during the development of the project.

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